A further look into the different categories in the collection, allows for a topic analysis, where buzzwords are detected within the full text of each website. The graph on the right illustrates the connections in topics between different categories, where the same buzzwords were encountered. Common terms that we extracted are rather generic, such as green, sustainable, biodiversity, engery, where we could identify 2 different perspectives on the general theme of the collection: the macro-perspective, with global challenges for society, like sustainability, transition énergétique, Klimawandel, or Biolandwirtschaft, and a micro-perspective, with local activities, that affect private citizens in Luxembourg, such as jardins, Antigaspi, déchets, Geméiskuerf, Gärtner, regional. Surprisingly, the Schottergäert are mentioned several times in different languages, indicating that they are probably considered to be a nuisance to the biodiversity in the Luxembourg garden landscape.
The category of sustainable products, was included in the collection with the notion of “greenwashing” websites in mind. While looking out for traces of the instrumentalisation of environmental values within commercial interests, we can observe connections to the categories sustainable way of life, youth organisations and blogs. This might suggest an interlocking of youth culture, sustainable living and “green” products, especially in the direction of beauty-products, with buzzwords such as makeup, skincare and fashion.